Profit & Pricing

If you run a digital agency or creative studio, you probably already know that “revenue” is a slippery word. A pound from a retainer client who has been with you for three years is not

If you’ve ever sat in front of your management accounts and felt a small flush of pride at your “gross profit” line, only to wonder later why there’s never any cash left in the bank,

Retainers are the closest thing a marketing, digital or PR agency gets to a steady heartbeat. Predictable monthly income makes it easier to plan hiring, manage cash flow and sleep at night. But a badly

You’ve probably heard “utilisation rate” thrown around in board meetings, ops reviews, or that one LinkedIn post that made it sound like the secret to seven-figure profitability. It’s talked about a lot, but rarely explained